Getting your website off to a good start when you launch – and keeping visitors coming– is an ongoing challenge that many business owners and marketers face. After all, what’s the point of having a website if no one visits it?

There are plenty of effective strategies you can use to increase the number of visitors coming to your site each day. According to leading affordable web design specialists Spiral Orb, these strategies don’t require huge budgets but with the right strategy and a little bit of elbow grease, can be quite effective. To help you jumpstart your traffic driving efforts, we have compiled the ultimate list of techniques for driving more people to your website.

Read on to understand the variety of techniques at your disposal, and which might work best for your brand.

 

SEO

Good SEO is invaluable for driving traffic to a website, as Google remains the king of search engines, and is the beginning of most customers’ purchasing journeys. SEO is an invaluable resource for ensuring your website isn’t only attractive to humans, but also search engine algorithms! According to Grant Ferguson from Calibre9, SEO is essential and one of the most effective ways of getting leads to a website, especially if you rank in the top 3 positions on the first page of Google.

All this may seem like a tall order – don’t sweat it if you find yourself feeling overwhelmed; here are some statistics that illustrate the importance of an SEO strategy.

 

Statistics to consider

• 70% of online marketers say that SEO is better than PPC for generating sales¹
  
• 50% of search queries are four words or longer²
  
• 75% of people never scroll past the first page of search engines³
• Leads from search engines have a 14.6%10 close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate⁴

 

Top SEO tips for improving traffic

1. Maximize your website’s online presence by utilizing SEO techniques that’ll put you on the search engine map. Your keywords should be chosen with purpose; make sure to deploy them in key areas such as URLs, meta descriptions, H1 headings, body text, and image alt tags
2. To reach your desired audience, it’s important to sprinkle relevant keywords throughout copy – both short and long-tail. Short-tail keywords are much more difficult to compete with, so include specific longer phrases which will help search engines recognise you as the best match amongst other competitors.
   
   
3. Publish targeted landing pages with relevant content for specific niches in your audience or specialised marketing campaigns. This opens more channels to your website through search engines. Include relevant keywords and compelling content to captivate your visitors, to ensure the streams of traffic do not go to waste.

 

Social Media

Put your content in front of the right people with social media – it’s a must-have tool for opening the doors to the masses, building an engaged community and directing those individuals to your website.

As mentioned by OP Digital Solutions – Social Media Agency Melbourne, “When aiming high for increasing your website traffic and increasing brand engagement, staying active is key.” – check out the data below to understand the potency of a consistent social media strategy.

 

Statistics to consider

• The average adult spends 147 minutes per day on social media⁵
• Including a video in a post increases organic traffic from search results by 157%⁶
• A recent study shows that as many as 91% of consumers want to see more online video content from brand⁷
• 93% of marketers say they’ve landed a new customer thanks to a video on social media⁸
• Facebook remains the market leader as the most widely used platform, with 2.94 billion users worldwide⁹

 

Top social media tips for improving traffic

1. If you really want to hit home with customers, consider posting videos. Specifically, short-form video content, which has been shown to be most effective with high engagement. Tutorials, guides and product information are a great place to start – serve them up in an omnichannel strategy across TikTok, Instagram, Facebook YouTube & Twitter for maximum exposure.
   
   
2. You will drive more traffic to your website with well-crafted posts that inform and educate, but do not forget to follow up with call-to-action. Interesting content is important in luring customers’ attention, but a call-to-action is necessary to give real purpose to your social media campaigns.
3. Up your social media game by using hashtags in every post. Not only can you engage with people beyond just those who already follow you, but through leveraging off strategically trending hashtags or localised hashtags, you will increase the flow of traffic flooding to your website. Put on that creative thinking cap, experiment and get ready for a surge of visitors.

 

Email Marketing

Email marketing is the key to deepening relationships with your most engaged customers. By leveraging personalization and maintaining a direct dialogue, you can create a more unique journey that fits their preferences – something increasingly difficult to find on mainstream platforms. It’s no surprise then that email remains one of consumers’’ top choices when it comes to receiving updates from the brands they’re interested in.

Newsletters are wonderful for nurturing your top-of-the-funnel leads and also useful in giving the final nudge to your bottom-of-the funnel potential customers. A/B testing, subscriber segmentation, nurture campaigns and product personalization offer a myriad of styles in email marketing for increasing traffic at every stage of your sales funnel.

 

Statistics to consider

• 33% of marketers send weekly emails and 26% send emails multiple times per month¹⁰
• 46% of smartphone users prefer to receive communications from businesses via email¹¹
• 50% of people buy from marketing emails at least once per month¹²

 

Top content marketing tips for improving traffic

1. Send emails on weekdays, not the weekend. Fridays see the highest email open rates (nearly 19%), compared to the lowest open rates (17%) on Saturdays.
2. Focus on quality, not quantity. It’s important to improve your chances of staying in the Primary folder, over the Promotion folder or the Spam folder. According to GetResponse, your audience will reward you with higher open and click rates if you do not send more than five newsletters a week.

 

Content Marketing (inbound marketing)

Companies with a business blog have experienced superior marketing results. When executed correctly, it is a traffic-inducing platform for established companies to share valuable content and thought leadership pieces.

Innovative strategy agency XO Digital cannot stress enough the importance of a blog for smaller businesses, “It is a great platform to increase their visibility, brand awareness and engagement with new visitors who are looking for education.You can show them in a natural way how you can be the solution to their problems”

 

Statistics to consider

• 55% of marketers say blog content creation is their top inbound marketing priority¹³
  
• Companies who blog get 97% more links to their websites¹⁴
• Businesses that blog get 55% more website visitors than businesses that don’t¹⁵

 

Top content marketing tips for improving traffic

1. Take your content to the next level by arming yourself with powerful keyword insights. Utilize tools like Moz, Ahrefs and SEMrush for smarter SEO that will empower you to write high-impact copy tailored to exactly what customers are searching for.
2. Keep your content fresh and timeless by writing on evergreen topics that will always remain relevant and be of value. Rekindle interest in well-worn subjects with a twist or deeper exploration to make them feel new again. With the right approach, you can ensure that those posts remain valuable assets far into the future.
3. Tap into your traffic potential with internal linking. Just two or five links within each blog article can give visitors an opportunity for greater engagement and reward them with more value–all while boosting ranking power! It’s a win-win: longer visits, increased traffic and top notch rankings.
4. Refresh old content. Not only will your readers appreciate updated content, but Google’s algorithm will see that your website presence is active. Each article will serve to improve your search rankings naturally, with a long-lasting effect.
5. With social share buttons, your content won’t just be reaching the people who happen to stumble across it – you’ll have armies of promoters happy to get the word out. With valuable, viral, shareable content, you don’t have to settle for mere readers. You can turn them into online ambassadors whose shares will amplify your traffic.

 

Build A Community

Creating a loyal community of brand enthusiasts is the ultimate goal for any marketer. With the power of social media and a little bit of creativity, you can create an army of followers who will keep coming back to your website time and time again. Not only do they return to your website, but they will naturally spread word about your brand. Word of mouth referrals and happy testimonials are perhaps the most potent strategy in increasing website traffic.

Building this community takes time and effort, but the results are well worth it. Let’s dive into some statistics that show the power of improving your customer experience and creating a tribe around your brand.

 

Statistics to consider

• Of companies that focus on CX, there’s an 80 percent increase in revenue¹⁶
• 49 percent of customers who left a brand to which they’d been loyal in the past 12 months say it’s due to poor CX¹⁷
• 73 percent of customers now say CX is the number one thing they consider when deciding whether to purchase from a company¹⁸
• 42% of customers would not mind paying more when offered a warm and friendly customer experience¹⁹

 

Top customer experience tips for improving traffic

1. Develop a referral program that rewards customers for referring new visitors to your website. Customers are much more likely to write a happy testimonial or share their experience, with even the smallest incentives.
2. Host webinars and participate in forums. These are ways which will connect you with new potential customers, help you build a community,, but they also position you as an expert in your industry. Customers resonate most with brands that understand their problems and can provide real solutions. So why not be the go-to solution provider that customers turn to when they need help? 

 

The Wrap Up

All in all, website traffic can be greatly increased by leveraging several tactics: Good SEO, active social media accounts, email marketing campaigns, a business blog and a community for loyal brand enthusiasts. They may seem like your standard digital marketing advice but that’s because they work!

What’s more, these are the building blocks for establishing an effective web presence that helps increase reach and engage audiences. If you feel you don’t have enough reach or conversions yet, then act on these tips and start an effective cycle of continuous website traffic growth.

Businesses can grow revenues between 4% and 8% above their market when prioritizing better customer service experiences²⁰. Inadvertently, implementing the strategies above will naturally improve your customer experience. This will ensure that not only does your website traffic increase, but also the satisfaction of your customers when engaging with your brand.

Ultimately, website traffic is nothing but a numbers game; work hard at acquiring customers through multiple sources and you will be sure to increase the flow of good quality, engaged leads.

Don’t hesitate to reach out if you’d like help discovering how best to capture your customer’s attention. Until then, keep on rolling out those outstanding digital marketing strategies!

 

References

1,2 : The Ultimate List of Marketing Statistics for 2022 – HubSpot

3,4 : 10 Stats About Inbound Marketing That Will Make Your Jaw Drop – HubSpot

5 : Daily time spent on social networking by internet users worldwide from 2012 to 2022 – Statista

6 : Search Engine People

7 : Wyzowl

8 : 2018 State of Social Video: Marketer Trends – Animoto

9 : 140 Must-Know Social Media Statistics for 2023 – G2

10 : How Often Should Companies Send Marketing Emails? Expert Insights from 75 Marketers – DataBox

11 : Preferred messaging channels to receive business communications according to smartphone users worldwide from December 2020 to January 2021- Statista

12 : 18 Essential Email Marketing Statistics – SaleCycle

13 : Study Shows Business Blogging Leads to 55% More Website Visitors – HubSpot

14 : Ultimate List of Blogging Statistics and Facts (Updated for 2023) – Optinmonster

15 : Study Shows Business Blogging Leads to 55% More Website Visitors – HubSpot

16 : 25 Must-Know Customer Experience Statistics (2023) : The Benefits Of A Positive Customer Experience – Zippia

17 : Bad customer service puts brands at risk Emplifi

18 : Experience gap, meet opportunity sweet spot: 6 must-knows PwC

19 : 75 Must-Know Customer Experience Statistics to Move Your Business Forward – SmartKarrot

20 : Are you experienced? – Bain & Company