“With the installation of ConversionCow, we helped our client achieve more success from our campaigns. There was a direct correlation between quicker sales & a decrease in session length, as BOFU customers converted quicker.”
When it comes to the relationship between marketing and sales, there’s only one important formula you need to know. Inbound and outbound marketing are what brings in your traffic, ie. the number of visitors. You can work out your conversion rate by looking into how many visitors are actually booking your services or submitting a form.
Optimising your conversion rate should be the first thing you fix, for the biggest result.
The average conversion rate is a measly 2.35%. If you are spending a lot on customer acquisition, but have neglected your website optimisation efforts, you can change that today with the power of ConversionCow