website designer work closeup

The Importance Of Design

As we navigate the evolving digital landscape of 2023, the significance of website design has never been more crucial. A highly-converting website relies on far more than just visual appeal, it’s a strategic inclusion and layout of elements that meet users’ needs, builds credibility and trust for your brand and gives clarity in your message.

Sounds like a lot to achieve, but with our analysis and actionable tips, you will have a manageable plan.

Great websites prioritize high user engagement, turning casual browsers into dedicated customers. Your design sets the stage, laying the groundwork for persuasive call-to-actions and crystal-clear messaging that resonates deeply with your audience.

But what exactly makes a design ‘effective’? The key lies in creating a seamless user experience that funnels visitors toward conversion. It’s about aligning your aesthetic choices with functional components—think of it as a dance where each step is meticulously choreographed to lead the audience to a specific emotional or behavioral outcome.

Whether it’s choosing the right color scheme that evokes trust or crafting buttons with compelling copy that users want to click on, every design choice you make has the potential to affect your conversion rates.

Understanding the data within web design and user interactions is vital for any business looking to stay competitive in 2023 and beyond.


Key Conversion Statistics For 2023


1. When test subjects encountered a story with a boldface introductory paragraph, 95% of them viewed all or part of it.

Visibly bigger introductory paragraphs improve attention.This approach doesn’t just catch the eye; it also makes the content more accessible and easier to digest. Nowadays readers often skim through information. A bold or larger-font introductory paragraph serves as an anchor, drawing readers in and signaling that what follows is worth their time.

This method helps break down information into digestible pieces, allowing readers to engage more with the content from the start.

Actionable Tip

Make introductory paragraphs in boldface or a larger font size. Allow space between your introduction and the following content, so it does not feel overwhelming. 


2. Website visitors are 58% more likely to make a purchase after seeing on-page reviews.

Studies show that users trust online reviews as much as personal recommendations.

Having reviews on your site not only enhances your credibility but also makes your brand come off as more genuine and less salesy. In a world where consumers are inundated with sales pitches and advertisements, authenticity stands out.

 Moreover, it’s human nature to follow the crowd; people are often scared to be the first to take risks, preferring to go with options that have been vetted by others. Therefore, the presence of reviews serves as social proof, reassuring potential customers that they’re making a wise choice.

Actionable Tip

Feature a reviews on each page of your website, relevant to the specific product or service to improve credibility, and ultimately conversion.


3. 8 out of 10 consumers would stop engaging with content that doesn’t display well on their mobile devices. 

As consumers increasingly turn to their smartphones for reading and browsing content, the demand for mobile-friendly experiences has never been higher. Keep in mind that today’s users are impatient and accustomed to an on-the-go lifestyle. 

A website that is hard to use, looks broken, or requires constant zooming and scrolling can quickly turn away potential customers. A subpar experience on mobile doesn’t just lead to immediate disengagement; it leaves a lasting impression on how users perceive the quality of your services or products. 

In today’s competitive digital landscape, it is crucial to ensure that your online content is not just accessible, but also user-friendly on all devices to maintain customer engagement and satisfaction.”

Actionable Tip

Check how your website pulls up on different devices and browsers, from desktop to tablet to mobile devices. If you don’t have a developer on hand, you can easily use BrowserStack’s free checker tool.  


4. 68% of the companies that developed a mobile-first website saw a rise in sales

A mobile-friendly approach is no longer just a trend. In the mobile-first era, businesses are becoming more ‘appy,’ prioritizing functionality and usability tailored to smaller screens. 

This approach ensures that visual design for mobile is no longer an afterthought. By taking the time to focus on an intuitive, mobile-responsive design, you can position your business to tap into the growing market of mobile users, ultimately driving sales and improving the bottom line.

Actionable Tip

If your web users are predominantly mobile, you can design with these user habits in mind, interruption and fear of overwhelm. It is important to segment large tasks or forms into smaller, more manageable ones. Where a desktop screen can hold a lot more content, ensure your visual design has clear hierarchy and is not cluttered. 


5. Red buy buttons can increase sales, and conversions on e-commerce websites can increase by 34%.

The study also found that it is because it is a high contrast colour that stands out from the rest of the page, not particularly because it is the colour red.

A clear and attention-grabbing call-to-action button like this makes it easy for customers to understand the next step, leading to a more streamlined user journey. 

When the call-to-action is easily identifiable and convenient to act upon, it is a crucial factor in nudging potential customers down the conversion funnel.

Actionable Tip

When designing your call-to-action buttons, it’s essential to ensure they stand out rather than get lost amongst headlines, large paragraphs, and imagery. A key tip is to ensure ample clear space and padding around your CTA buttons.  


6. Using larger product photos can increase sales by more than 9%. 

In today’s competitive online space, standing out authentically has never been more critical. According to usability expert Jakob Nielsen, large, high-quality images not only capture attention but also positively influence shoppers.

Real, authentic images resonate more deeply than words alone, offering a closer, almost real-life experience of the product. High-quality visuals elevate the perception of quality in the make of the product or the delivery of the service.

Interestingly, Nielsen’s eye-tracking study revealed another surprising insight: images of people who look like everyday individuals, are more likely to engage a user in comparison to models. Consumers are more likely to connect with people that they find relatable and genuine, as opposed to the polished, unreal perfection often found in stock photos. 

Actionable Tip

Replace stock photos and overly polished images with authentic pictures of your team, or your customers that can show your brand’s personality and approach.


7. Pages that loaded in 2.4 seconds experienced a 12.8% bounce rate, while those that loaded in 3.3 seconds had a bounce rate of 20%. 

In an age where users are increasingly impatient, page load speed is a critical factor for a good user experience across all types of devices. According to Soasta, pages that loaded in just 2.4 seconds had a bounce rate of only 12.8%, while a slight increase to a 3.3-second load time shot the bounce rate up to 20%. 

These fractions of a second can dramatically impact user engagement and are especially crucial to consider given the variety of users’ browsers. It’s clear that shaving even a small amount of time off your website’s loading speed can significantly reduce bounce rates and improve the user experience.

Actionable Tip

Try implementing technical adjustments like reducing media file sizes and utilizing lazy loading. Compressing images and videos can dramatically speed up load times without compromising on quality. Lazy loading, which loads images only as they’re needed when a user scrolls down the page, can also improve initial load times.


Quick Wrap Up

As we’ve explored various strategies to boost your website conversions, remember that seeing tangible results takes time and consistent effort. Effective implementation not only requires future planning, but will also benefit if you look back on your data beforehand. This way, your decisions will not be derived from guesswork, but instead be targeted to areas that genuinely need refinement.

Successful conversion comes from prioritizing the customer’s needs, and meeting their needs at different stages of the sales funnel. Having the right tools can make this complex process both seamless and effective. That’s where our SAaS tool, ConversionCow can really make a difference in improving your conversion rate. 

Designed specifically for businesses serious about improving their conversion rate, this plug-and-play solution integrates easily into your existing website, no developer experience needed. With its user-friendly interface, you can easily set up A/B tests to determine what strategies work best for your audience. 

It’s not just a quick fix, but a tool designed for your long-term growth. You can continually tweak your strategies based on real-time data, making it an invaluable asset for any small business committed to improving their online conversions and overall digital strategy.

Ready to start optimising your website with ConversionCow? Sign up for a free trial, and see how easy it is to make measurable improvements to your website conversions.

Back to Blog