Having a booking system on your website isn’t enough anymore. Most businesses have one, but it’s not doing enough.
In fact, according to recent studies, only about 2.4% of website visitors convert on their first visit. The rest?
They get distracted, they move on, or they book with your competitor.
The problem? Your booking form isn’t where your customers need it to be.
Why Customers Aren’t Booking Fast Enough
Let’s talk about the elephant in the room: Attention spans are shrinking.
A Microsoft study found that the average human attention span has dropped to just 8 seconds. That’s less than the attention span of a goldfish.
So if your booking form is buried on a ‘Contact Us’ page or takes too many clicks to find—chances are your potential customer won’t make it that far.
They’ll leave.
They’ll Google your competitor.
They’ll book with someone else.
Speed and visibility have never mattered more.
Why Customers Aren’t Booking Fast Enough
Businesses make one simple mistake: They hide their booking form.
It’s usually sitting on just one page—sometimes buried behind a menu or button.
Remember, people today expect instant solutions. They don’t have the patience to click around your website hunting for a booking form.
Here’s what happens:
- A potential customer lands on your site.
- They browse around but can’t quickly find your booking form.
- They get distracted.
- They leave.
- They book with your competitor instead.
It’s not always because your prices are too high or your service isn’t good enough—it’s because you didn’t make it fast or easy enough to book.
What Your Competitors Are Doing (That You Might Not Be)
The smart businesses—the ones who are getting more leads and more bookings—are doing things differently.
They’re making booking frictionless.
Here’s what they’re doing:
- Featuring their booking forms on every page. It’s not just a ‘Contact’ page thing anymore.
- Using targeted, page-specific booking options. They show the right form, at the right time.
- Making booking ridiculously simple. Often just 1-2 steps to complete a booking.
- Optimising for mobile users. Why? Because over 63% of web traffic now comes from mobile devices.
- They make the booking form front-of-mind all the time. Some use sticky banners, some use floating buttons, some use popouts, or whatever it takes to make the form visible without being annoying.
These businesses know that if they can make it easier for customers to book right now, they’re more likely to win the lead.
And if you’re not doing this yet, there’s a good chance your competitors already are or soon will be.
The good news? ConversionCow is built to solve this exact problem.
The Solution: Feature Your Booking Form Everywhere with ConversionCow
At ConversionCow, we’ve built something better.
We can help you feature your booking form on every page of your website.
- Without annoying pop-ups.
- Without slowing down your website.
- Without redesigning your entire system.
Whether you want the same booking form across your whole site, or a unique version on each page, we can make it happen.
No matter where your customer lands, your booking form is always front of mind.
Why This Works:
- It’s faster: Less clicks = more bookings.
- It’s visible: People can book when they’re ready—immediately.
- It’s easy: Seamless for your customer, no extra effort for you.
How ConversionCow Helps You Win More Bookings
1) Inject Your Booking Form Onto Every Page
Most websites hide booking forms in one place. We help you inject your booking form across every page—seamlessly.
No matter what page your customer lands on, your booking form is there, ready to capture their details.
If you use any of these systems and can embed them on your website, ConversionCow can help you get more leads into your system—faster.
- MindBody
- Zapier
- Acuity Scheduling (Squarespace)
- Cliniko
- HealthEngine
- Roller
- Eventbrite
- TryBooking
- Bookeo
- Calendly
- HubSpot Meetings
- Setmore
- SimplyBook.me
And the list goes on.
The point is, we can feature your booking system (as long as they have an iframe or embed) which can help you push people into your sales funnel faster!
2) Unique Forms Per Page
Your booking form or popout should match your specific goals—whether you want to:
- Collect more leads
- Acquire appointment bookings
- Offer instant quotes
- Drive direct sales
We offer 30+ template combinations that are fully optimised to help you achieve these goals. This can:
- Show unique booking forms per service or per page.
- Tailor the messaging based on what your customer is browsing.
- Push the right booking options at the right time.
This helps you guide the customer into the perfect part of your sales funnel, without losing them along the way.
Here are some examples:
Proof of Points + Enquiry Form
