Optimise your website for your ads
Brand C has runs a few different marketing campaigns but has a website with a confusing user journey. With unique UTM links for each campaign, now they can customise the message. Customer A who clicks on the 20% off Facebook ad will see reinforced messaging “Slash 20% off your cart today!”. Customer B who clicks on the ‘Buy 1 Get 1 Free’ specific product ad can see a message relevant to that offer. Reward your marketing ad spend by allowing it to convert the best it can.